A childhood snack now protein-packed
PB2 x Uncrustables
Bringing back the lunchbox sandwich to a new audience.
For this piece, I have created a campaign between childhood classic Smuckers snack Uncrustables and PB2 Protein Peanut Butter Powder. Currently, all over social media platforms, #GymTok and #Fitfluencers take over feeds and algorithms of thousands. What they do at the gym, eat after a workout, and stay in shape is filmed, distributed, and followed. The Uncrustables audience for many years has been parents of busy children, and although this is a successful market, this provides the opportunity for Uncrustables to re-enter the minds and lives of previous consumers.
Communicating Through Social Media
With this social media campaign, it is crucial to understand how the posts will impact the current feed and aesthetic of @uncrustables Instagram. Although this campaign encourages a new audience to follow the page and use Uncrustables products, it still maintains the same light, child-like energy that is sure to brighten any day.
