A professional perspective to Greek Life
Elon Panhellenic Branding
Greek life viewed as an opportunity to open doors and make connections.
For this project, I branded Elon University's Panhellenic Association, which is the governing body of nine sororities in addition to one affiliate member chapter. Within this branding project, there is a set of promotional posters encouraging potential new members to register for Winter 2024 January Primary Recruitment, a set of business cards for both Panhellenic members and Chapters to utilize, and a universal logo to represent Panhellenic.
Business Cards
The first asset for this branding project was business cards. I created a universal template that can be used not only by members of Panhellenic but any sorority or fraternity executive member. In multiple cases, these executive council members are communicating with national representatives, vendors, and philanthropy contacts. These business cards can be used to start or maintain a communicative, professional relationship. These cards could also be used in a job interview to add a level of professionalism to Greek Life that is often ignored or overlooked.
Posters
For this set of three posters, I continued to play off similar imagery and messaging from the business card. The goal of these is to spread awareness about primary recruitment for Elon Panhellenic Organizations. The posters could be printed and put up in a variety of Elon University academic and social buildings to inform potential new members. Because much of the communication with potential new members is over social media, these posters are compatible for Instagram stories or posts.
Logos and Iterations
Elon Panhellenic currently does not have a central logo to represent themselves. This logo plays off the idea that joining a Panhellenic organization can open a variety of unexpected doors, locks, or opportunities. It also hopes to show how there is not one mold or key that works for these doors, and any individual should feel welcomed into this organization. This logo could appear on more than just my deliverables but also merchandise, letterheads, and any other deliverables created by and distributed on behalf of Panhellenic.